Type 403

Type 403: identical visually to Type 401 apart from discreet badges on bonnet and boot, but sporting major engine, suspension and transmission upgrades – now with a 100 series engine developing 100 bhp, and BW/CR5 gearbox. Some later models would be fitted with the short gear lever, and servo assisted disc brakes. 

281 were built between 1953-1955. 

Cost £2976 2s 6d 

Maximum speed (in 1953) 104 mph